Europe Mobile Payment Market Share, Size, Outlook & Report 2023-2028

The latest report by IMARC Group, titled “Europe Mobile Payment Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028“, offers a comprehensive analysis of the industry, which comprises insights into the Europe Mobile Payment Market Share. The report also includes competitor and regional analysis, and contemporary advancements in the market.

The Europe mobile payment market size reached US$ 422.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,477.7 Billion by 2028, exhibiting a growth rate (CAGR) of 22.9% during 2023-2028.

Europe Mobile Payment Market Overview:

Mobile payment refers to a convenient and secure financial transaction method conducted through a mobile device. It enables users to make purchases, transfer funds, or complete transactions using mobile applications, digital wallets, or Near Field Communication (NFC) technology. By linking bank accounts, credit cards, or prepaid accounts to mobile devices, users can seamlessly conduct transactions without physical cash. This technology has gained widespread popularity for its ease of use, speed, and accessibility. Mobile payments are transforming the traditional payment landscape, offering a convenient and efficient way for individuals to manage their finances and make purchases in an increasingly digital and interconnected world.

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Europe Mobile Payment Market Trends:

The market in Europe is majorly driven by the widespread smartphone penetration and the high level of digital literacy among European consumers. As individuals increasingly rely on smartphones for daily tasks, the convenience of making secure and quick transactions through mobile payment apps becomes appealing. Besides, the COVID-19 pandemic has accelerated the adoption of contactless payment methods, including mobile payments, as consumers seek safer and more hygienic alternatives to traditional cash transactions. This shift in behavior is expected to have a lasting impact on the mobile payment market in Europe. Furthermore, government initiatives and regulatory support for digital payment methods contribute to the market's expansion. Efforts to create a standardized and interoperable framework for mobile payments enhance user confidence and promote widespread adoption. Additionally, the competitive landscape with various mobile payment providers, fintech innovations, and collaborations between financial institutions and technology companies fosters a dynamic market. Integration with popular mobile apps, loyalty programs, and incentives also drive user engagement and contribute to the market's growth. Moreover, the increasing prevalence of e-commerce and the desire for seamless online shopping experiences further stimulate the demand for mobile payments.

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Key Market Segmentation:

Breakup by Mode of Transaction:

• WAP
• NFC
• SMS
• USSD
• Others 

Breakup by Application:

• Entertainment
• Energy and Utilities
• Healthcare
• Retail
• Hospitality and Transportation
• Others 

Breakup by Country:

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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